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OSP assessment learner response

  Your learner response is as follows: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW:  Some attempt at applying Hall reception theory to the unseen google home advert. EBI: Your 25- mark Q response is too descriptive of the OSP CSP is rather than validating how they determine vlues and ideoligies of their industries- see the mark scheme for indiactive context. 2) Read  the whole mark scheme for this assessment carefully . Identify  three  specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.) Dominant or preferred readings: • Positions the Google Home device as at the heart of aspirational family life. • Links Google brand to vision of ideal family life – creative play with parent; coloured pencils, paint bottle and corner of child’s picture all reinforce creativi...
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Paul Gilroy - blog tasks

Go to our Media Factsheet archive on the Media Shared drive and open  Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can  access it online here  using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed?  Gilroy would argue that race makes the identity of oppressors and the oppressed seem fixed and uniform; that racial categories are caused by human interactions and as such those categories are subject to change.  2) What does Gilroy suggest regarding the causes and history of racism?  there is scope to evaluate the equality of representations and identities created in the media. 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a line of thinking which sees humans are part of different ethnic compartm...
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OSP: Final index

  1) OSP: Clay Shirky - End of Audience blog tasks 2) OSP: Influencers and celebrity culture 3) OSP: Taylor Swift CSP - Language and Representations 4) OSP: Taylor Swift CSP - Audience and Industries  5) Baseline Assessment learner response 6)  OSP: Postcolonial theory - Gilroy and diasporic identity 7)  OSP: The Voice - blog case study
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Henry Jenkins - fandom

  Henry Jenkins - fandom blog tasks The following tasks will give you an excellent introduction to fandom and also allow you to start exploring degree-level insight into audience studies. Work through the following: Factsheet #107 - Fandom Read  Media Factsheet #107 on Fandom .  Use our Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) or log into your Greenford Google account to access the link. Read the whole of Factsheet and answer the following questions: 1) What is the definition of a fan? A person with an extreme and uncritical enthusiasm or zeal. 2) What the different types of fan identified in the factsheet? There are hardcore/true fan, newbie and anti-fan. 3) What makes a ‘fandom’? Fandoms are subcultures within which fans experience and  share a sense of camaraderie with each other and engage in particular practices of their given fandom. 4) What is Bordieu’s argument regarding the ‘cultural capital’ of fandom? Cle...
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Taylor Swift: Language and Representations blog tasks

  Taylor Swift: Language and Representations blog tasks Narrative Go to  our Media Magazine archive  (issue  MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  Big Machine ended in 2018 and she  signed with Republic Records, but the masters remained with her former label, which was subsequently purchased by  Scooter Braun for a reported $300m – with his purchase of the label, Braun became the owner of Swift’s masters in late 2020 on the condition that he would continue to financially profit from them. She quickly announced her intentions to re-record  her Big Machine albums, which would give her complete  ownership of the records and nullify Braun’s involvement. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  That she is no longer controlled by anyone and now holds power over ...
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The Voice CSP: case study blog tas

Language and contexts Homepage Go to  the Voice homepage  and answer the following: 1) What news website key conventions can you find on the Voice homepage? Advertisements,   subscription icon,  thumbnails, t op menu bar,  news content  2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? Content such as news, sports, lifestyle, entertainment, competitions, opinion and faith. It appeals to a large target audience including hard and soft news.   3) Look at the news stories on the Voice homepage. Pick  two  stories and explain why they might appeal to the Voice's target audience.   black community perspective-the media presents his death honestly without any type of racial discrimination. 4) How is narrative used to encourage audience engagement with the Voice? Apply narrative theories (e.g. Todorov equilibrium or Barthes’ enigma codes) and make speci...
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Baseline assessment learner response

  Baseline assessment learner response Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). 2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. 3) Question two asked you how  useful  media effects theories are in understanding the audience response to  War of the Worlds . Complete the following: Gerbner's Cultivation theory: useful or not useful? Why? Frankfurt School's Hypodermic Needle model: useful or not useful? Why? Stuart Hall's Reception theory: useful or not useful? Why? 4) Write a full essay  plan  for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your p...
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