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Influencers and celebrity culture: blog tasks

1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? Clay Shirky suggests that modern  audiences are no longer just passive  consumers of media content; they can  create and participate too. The division between  audience and presenter is blurred. The YouTube platform has democratised media creativity, with ordinary users uploading their own content: they are ‘produsers’ (producer-users) and ‘prosumers’ (producer-consumers). 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  We could argue  that YouTube influencers encourage  the spread of US cultural references,  language and attitudes. This form of  globalisa

GQ - Language & Representation blog tasks

  GQ - Language & Representation blog tasks Create a blogpost called 'GQ: Language and Representation' and complete the following tasks: Language: Media factsheet Complete the following tasks using  Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here . Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General Interest Special Interest Professional 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? Male audience by using iconography of the spy and action genres; like James Bond and his iconic car the Aston Martin are included along with CGI explosions and a palette of red, yellow and black that create an intense and dramatic effect to the visual codes.  3) What does the factsheet say about GQ cover stars? GQ selects their cover stars very carefully. In the December 2022 edition, they chose

Clay Shirky: End of audience blog tasks

  Clay Shirky: End of audience blog tasks Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? The network connects us to other people,  it provides a great source of information, it  can be used for campaigning and political  action, to draw attention to abuses and fight  for human rights. 2) What are the negatives or dangers linked to the development of the internet? A  lot of bullying and abuse takes place there.  There’s pornography that you don’t want to see, and illegal images of child abuse

Magazines: final index

  Magazines: final index Your final Magazines index should include the following: 1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 5) Magazines: The Gentlewoman - Language and Representations 6)  Magazines: The Gentlewoman - Audience and Industries 7)  Magazines: Industries - the appeal of print and independent magazines

Y12 exam - Media Paper 1: Learner response

Y12 exam - Media Paper 1: Learner response Create a new blogpost on your Media  Exam blog  called ' Media Paper 1 learner response ' and work through the following tasks: 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW: Good attempt at score csp Q-some knowledge of Historical + social contexts. A lao good understanding of the changing film industry . EBI:  Develop unseen media product analysis approach. Also revise subject specific terminology e.g., ideology +diversification. 2) Read  the mark scheme for this exam carefully , paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify  ONE  point you could have added for the first three questions in Section . Q1 (unseen text) additional point/theory:  I should have written more about the media subject terminology in depth

Magazine practical production: tasks

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  Magazine practical production: tasks Create a blogpost called ' Magazine practical task research and planning ' and complete the following tasks: Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and embed an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. vogue-    covers style news, including haute couture fashion, beauty, culture, living, and runway . Cosmopolitan-   international fashion magazine for women Elle is considered " one of the world's largest fashion and lifestyle publications " 2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language

Sephora Black Beauty Is Beauty CSP

  Blog tasks: Sephora Black Beauty Is Beauty CSP Work through the following tasks to make sure you're an expert on the Sephora CSP and particularly the wider social and cultural contexts. Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Racial equity in the beauty and retail sectors. Popular cosmetics retailer Sephora has today launched a new national ad campaign spotlighting the outsized impact of Black innovations on the world of beauty. The campaign’s hero film ‘Black Beauty is Beauty’ spotlights Black stories, communities and cultural traditions behind popular beauty tools and techniques beloved by people everywhere. 2) What scenes from the adve