OSP assessment learner response

 Your learner response is as follows:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW:  Some attempt at applying Hall reception theory to the unseen google home advert.

EBI: Your 25- mark Q response is too descriptive of the OSP CSP is rather than validating how they determine vlues and ideoligies of their industries- see the mark scheme for indiactive context.

2) Read the whole mark scheme for this assessment carefully. Identify three specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.)

Dominant or preferred readings:

• Positions the Google Home device as at the heart of aspirational family life.

• Links Google brand to vision of ideal family life – creative play with parent; coloured pencils,

paint bottle and corner of child’s picture all reinforce creativity and colour.

• Repetition of the word ‘home’ creates connotations of safety, warmth and comfort

Oppositional or counter-hegemonic readings:

• Reinforces white, western, middle-class representation of family life to the exclusion of

other backgrounds (race/ethnicity, sexuality, age, class). Presents the white, western ‘2.4

children’ average as desirable, aspirational lifestyle – some audiences will reject this.

• Google presenting its smart speaker as a ‘natural’ part of home life will be strongly rejected

by audiences concerned with data, privacy and the power technology companies such as

Google have in modern western societies.

Assessment Objectives – AO1 1b, AO2 2 and AO2 3

• Basic understanding of the theoretical framework of media demonstrated through

engagement with more straightforward aspects of the theory and argument, this is

likely to be limited.

• Basic application of knowledge and understanding to evaluate Hesmondhalgh’s

ideas though there is likely to be a lack of clarity or relevance.

• There may be a tendency to simply describe features of the set product rather

than evaluate the theory.

3) Now use the mark scheme to identify three potential points that you could have made in your essay for Question 2 (Hesmondhalgh - validity of theory/narrow range of values and ideologies).

• Satisfactory understanding of the theoretical framework of media demonstrated

through engagement with generally obvious or straightforward aspects of the

theory and argument.

• Satisfactory, generally accurate application of knowledge and understanding to

evaluate Hesmondhalgh’s ideas.

• Evaluation is reasonable and straightforward, although there may be a tendency to

apply rather than evaluate Hesmondhalgh’s ideas.

• Judgements and conclusions regarding the validity of Hesmondhalgh’s ideas are

sensible and supported with some appropriate reference to relevant aspects of the

set products.

4) Use your exam response, the mark scheme and any other resources you wish to use to write a detailed essay plan for Question 2. Make sure you are planning at least three well-developed paragraphs in addition to an introduction and conclusion.

introduction: I should link  David Hesmondhalgh to the question, i should ecplain his theory and say if i agrree or disagree.

• i should link it to other theorists to supooirt my point and link it to the voice and Taylor Swift.

Conclusion: make judgements and draw conclusions 

5) Finally, identify three key areas you plan to revise from the OSP unit before the January mock exams (e.g. CSP elements or media theories) having looked at your feedback from this assessment.

• learn all theorists.
• see how i can link the theoriests to each CSP.
• phrase it more formal, and not repeat myslef.