Posts

Introduction to advertising: blog tasks

  Introduction to advertising: blog tasks Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The advert uses narrative as they repeat the phrase "are you a lover? or a hater?". This shows the audience's that there are lots of opinions on the product and you would only know if you have tried it.  2) What persuasive techniques are used by the Marmite advert? The persuasive techniques used by the Marmite advert is emotional appeal as they designed to create a strong feeling and keep the audience entertained.They also used a slogan which is "love it

Collective identity and representing ourselves: blog tasks

  Collective identity and representing ourselves: blog tasks Task 1: Media Magazine article 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Everybody is active in creating an image that conveys who they are. 2) List  three  brands you are happy to be associated with and explain how they reflect your sense of identity. 3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? I do agree as I think many people get influenced on how to be themselves when they don't realise they are getting influenced to change themselves, Even if someone presents themselves in the best possible way, there is nothing real or meaningful behind the surface.  4) Explain Baudrillard's theory of 'media saturation' in  one  paragraph. You may need to research it online to find out more. According to Baudrillard, our society is so fooled with media that it has become

Feminist theory: blog tasks

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  Feminist theory: blog tasks Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Feminism – A movement aimed at defining,  establishing, and defending women’s rights  and equality to men. Post-feminism – An ideology in culture and  society that society is somehow past needing  feminism and that the  attitudes and arguments  of feminism are no longer needed. Third wave feminism – Was a movement  that redefined and en

MIGRAIN: January assessment learner response

  Your learner response is as follows: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Tharnika, some attempts at giving your opinion on audience effects theories but still too descriptive of the theories which is not required. EBI: Lots of gaps in your knowledge displayed throughout and this is largely due to missing blog work. 2) Read  the mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. Question 1 was to a pply knowledge and understanding of the theoretical framework of media to analyse media products, which means I should have considered costume, lighting, action, make-up, props, and setting. However I wrote about the place it was set which was inaccurate. 3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you ha

Representation: blog tasks

  Representation: blog tasks Create a new blogpost called 'Representation blog tasks'.  Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? Representaion is important concept because it is everything you are shown. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? By looking at any pictures the audiences can interperet many things from it,for example the picture of her holding the drink may seem like she may having drinking problems or may be an alcoholics,the editor had many pictures but chose  to publish this to cause many opinions on the post.    3) Summarise the section 'The how, who and why of media representation' in 50 words. 4) How does Stuart Hall's theory of preferred and oppositional readings fit with represent

Public service broadcasting: blog tasks

  Public service broadcasting: blog tasks Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audience viewing habits continue to change  rapidly and competition from global content providers is ever-increasing. 2) Read page 4. How has TV viewing changed in recent years?  Live broadcast  viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  They are trustworthy  news and programmes that show different aspects of UK life and  culture. The PSB channels have  generally fulfilled the statutory PSB remit but maintaining the current level and range of  pro

Cultural Industries: blog task

  Cultural Industries: blog task Go to our Media Factsheet archive and open Factsheet 168: David Hesmondhalgh’s ‘The Cultural Industries’. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or  you can access it online here using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What does the term 'Cultural Industries' actually refer to? The term ‘cultural industry’ refers to the creation, production, and distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? According to Hesmondhalgh, cultures with very profitable cultural industries tend to be societies that foster conditions that allow huge corporations and their political supporters to prosper. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? To have loyal audiences