tharnikamediaexam

  Learner response blog tasks Create a new blog post called ' Advertising assessment learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Tharnika,very fair assessment considering you missed some lessons on the build up to this unit. Strong response for question with relevant theory to support. EBI :For Q3,it was too descriptive of the advert and not enough focus on post colonial values.For Q1,revise advertising conventions. 2) Read  the whole mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. Q1:i should have wrote about Promise of irresistible appeal – ‘sex sells’ (common narrative in men’s grooming; Barthes’  action code). Q2:I should have wrote more about the representation of women in the Score advert reflects the changing role of women in the 1960s to som

  Introduction to Postcolonialism: blog tasks Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  Colonialism is  a practice or policy of control by one people or power over other people or areas, often by establishing colonies and generally with the aim of economic dominance .  in the 16th century European countries trying to discover land and conquer it first. 2) Now look at the second page. What is postcolonialism?  post-colonialism: Broadly  a study of the effects of colonialism on cultures and societies . It is concerned with both how European nations conquered and controlled "Third World" cultures and how these groups have sinc

Blog tasks: Representations of women in advertising The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? There has been an increase in distinctly homosexual images. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? women were meant to feel guilty for wanting to have their own purpose and doing other things, rather than just being a

  Introduction to feminism: blog tasks Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? She started the TED talk to state out how Women feel it is normal to get abused, or sexually abused by people; she started it to educate people especially Women. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Every day sexism project links to post feminism as people talk about post feminism but there is no such thing as post feminism. This is because women do have more right then before but it is still not fair as they dont get treated the same and men to tend to have more power in certain scenarios. 3) Why was new technology essential to the success of the Everyday Sexism project? This is because Women from all around the world could connect and share their stories, this proved that their were

Blog tasks: Ideology Part 1: BBC Question Time analysis Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people than usual watching and reacting on social media. 1) What examples of  binary opposition  can you suggest from watching this clip? Hate and Love from Nigel Farage. 2) What  ideologies  are on display in this clip? The ideologies on display are: Socialist, social welfare, conservative, Liberal, immigration restriction. Part 2: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The media is manipulating people to behave in certain ways using power, also through tv(news). 2) What view of capit