Introduction to Postcolonialism

 

Introduction to Postcolonialism: blog tasks

Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll find our Media Magazine archive here - remember you'll need your Greenford Google login to access.

Answer the following questions on your blog:

1) Look at the first page. What is colonialism - also known as cultural imperialism? 

Colonialism is a practice or policy of control by one people or power over other people or areas, often by establishing colonies and generally with the aim of economic dominance. 
in the 16th century European countries trying to discover land and conquer it first.

2) Now look at the second page. What is postcolonialism? 

post-colonialism: Broadly a study of the effects of colonialism on cultures and societies. It is concerned with both how European nations conquered and controlled "Third World" cultures and how these groups have since responded to and resisted those encroachments.

3) How does Paul Gilroy suggest postcolonialism influences British culture?

That Britain has not taken responsibility for the colonial past, and this had led to the urge to continue enslaving people of other races.

4) What is 'othering'?

view or treat (a person or group of people) as intrinsically different from and alien to oneself.

5) What examples of 'othering' are provided by the article?

Nigel Farage, who rode to victory in the 2016 referendum Love Thy Neighbour, Top Boy and I May Destroy You  Daily Express

6) What is 'double consciousness'? 

This othering can sometimes manifest in a confusion over identity, particularly for people from ethnic minorities living in the Western world. 

7) What are 'racial hierarchies'?

It means the idea that some races are superior to other ones.

8) What examples from recent media products challenge the idea of racial hierarchies? 

: Brooklyn Nine- Nine’s ‘Moo Moo’ episode from its fourth season, where Lt. Terry Jeffords is racially profiled by another cop. Some shows choose to largely ignore the character’s ethnicity and its impact on their role, such as Nick Fury’s role as director of SHIELD in the Marvel films, striving or a time when a person’s ethnicity doesn’t make a difference to anyone.

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