Audience theory 2: blog tasks

 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence?

I think the media is responsible but also its on they young people that chose to behave like what they see on media knowing its bad or be bad and get influenced easily,and the more young individuals interact with others virtually rather than in person, the more antisocial behaviors they will acquire. 

2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples.
Social media is now teaching young people how to behave because the more they use it, the more they come to believe that what they see is typical. This demonstrates how applicable and prevalent the social learning theory is in the digital age.
3) Research three examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics?

4) Read this introduction to an academic paper on technopanics. What examples are given of technopanics that create fear in society? If the link is blocked in school, you can access the text here.
.Cyber security 
.Digital privacy
.Online safety

5) Do you think the internet should be regulated? Should the government try and control what we can access online?
No, i think everyone should have the right to unrestricted internet access as if everything was controlled  it wont be fair to only let the government choose what you watch and what you don't.

6) Apply Gerbner's cultivation theory to new and digital media. Is the internet creating a fearful population? Are we becoming desensitised to online threats, trolling and abuse? Is heavy internet use something we should be worried about in society? Write a paragraph discussing these ideas.

In my opinion, it is especially pertinent in the age of new and digital media. Everyone in control of the news and media that we consume has their own unconscious prejudices.  Since those in charge of the media have their own political agendas  and biases, the news you see there represents people's opinions rather than actual facts.

1) Complete the questions in the first activity box (beginning with 'Do you play violent games? Are you violent in real life?')
  1. I don't play video games but i do watch violent films and I'm not violent in real life
2) What are the four categories for different effects theories?
  • Indirect Effect Theories
  • Direct Effect Theories
  • Diffusion Theories
  • The Pluralist Approach
3) What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events? 
Marilyn Manson – The Columbine High School shootings
4) What was the 1999 Columbine massacre? You may need to research this online in addition to the information on the factsheet.
A mass shooting that casts doubt on goth and rock culture

5) What are the reasons listed on the factsheet to possibly explain the Columbine High School massacre?
  • The ease of access to firearms and the social acceptance of gun ownership
  •  The alienation felt by teenagers who felt as though they did not fit in
  •  The hopelessness caused by living in an area where unemployment was high and was economically disadvantaged.

6) How does the factsheet describe Gerbner's Cultivation theory?
Rather than focusing on behavior, this approach examines how the media shapes opinions.

7) What does the factsheet suggest about action films and the values and ideologies that are reinforced with regards to violence?
Similar themes and ideals are frequently repeated in the media, which makes them easy to accept and naturalise and can even promote the same behaviors.

8) What criticisms of direct effect theories are suggested in the factsheet?
It is predicated on the idea that the audience is passive and that everyone in the audience group reacts similarly to everyone else.

9) Why might the 1970s sitcom Love Thy Neighbour be considered so controversial today? What does this tell us about Reception theory and how audiences create meanings?
It is disrespectful and racist, which are serious offenses in society, especially since everyone has a unique history and set of experiences. 

10) What examples are provided for Hall's theory of preferred, negotiated and oppositional readings?
oppositional: Women with no interest in cars reading to top gear and wouldn't understand the meaning.
.teenagers reading to question time,as they may think its a bit boring and pointless.

Comments

Popular posts from this blog

Industries: Ownership and control blog tasks

Representations of women in advertising

Reception theory