Industries: Ownership and control blog tasks

 Industries: Ownership and control blog tasks

Media conglomerate research

1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, National Amusements, Meta, News Corp, Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research any one of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost.

2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate.

Yes, since more established, powerful companies prevent smaller, independent businesses from competing in the market.

Media Magazine reading and questions

Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution

1) Briefly describe the production, promotion and distribution process for media companies.

the production process gives the audience what they want by taking in what they want in consideration. The promotion process makes it clear to know how to promote the audience specifically, and know the target audience so it would be helpful when promoting because you would know how to get there attention. The distribution process uses methods to make it easier to access the product.

2) What are the different funding models for media institutions?

The different funding models for media institutions is that business have different income generations',The BBC make you pay for tv licence to access there shows, news etc.

3) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them. 

ITV: relies om money from the advertisement.

BBC: people are charged to have TVs in their household and that's how BBC is funded.

SKY: receives money form their subscribers.

4) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?

The movie industry has invested enormous sums of money into 3D technology, in order to encourage audiences into cinemas.

5) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?

Technology companies such as Amazon, Facebook, Google and Yahoo are, by their very nature, at the forefront of change; they too have become ‘media institutions’: Google now owns YouTube, and has revolutionised the way we access music and moving-image entertainment and information.

6) Do you agree with the view that traditional media institutions are struggling to survive?

yes I do, as for media companies to service they have to adapt to new technology. 

7) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape? 

As there is a wider range of options and audiences have preferences of their own and are attracted to different things in media

8) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control

I think the media will always have a huge impact on the audiences and the audience also gain power to use social media the way they chose and also say there opinions.