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  Introduction to advertising: blog tasks Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The advert uses narrative as they repeat the phrase "are you a lover? or a hater?". This shows the audience's that there are lots of opinions on the product and you would only know if you have tried it.  2) What persuasive techniques are used by the Marmite advert? The persuasive techniques used by the Marmite advert is emotional appeal as they designed to create a strong feeling and keep the audience entertained. They also used a slogan which is "love i...

MIGRAIN Final index 1) Introduction to Media: 10 questions 2) Semiotics blog tasks 3)  Language: Reading an image - media codes 4) Media consumption audit 5) Reception theory - advert analyses 6)  Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9) October assessment learner response 10) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11) Audience theory 2 - The effects debate - Bandura, Cohen  12)  Industries: Ownership and Control 13) Industries: Hesmondhalgh - The Cultural Industries 14) Industries: Public Service Broadcasting 15) Industries: Regulation 16) Representation: Introduction to Representation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18) January assessment learner response 19)  Representation: Feminist theory 20) Represent...

  Collective identity and representing ourselves: blog tasks Task 1: Media Magazine article 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Everybody is active in creating an image that conveys who they are. 2) List  three  brands you are happy to be associated with and explain how they reflect your sense of identity. 3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? I do agree as I think many people get influenced on how to be themselves when they don't realise they are getting influenced to change themselves, Even if someone presents themselves in the best possible way, there is nothing real or meaningful behind the surface.  4) Explain Baudrillard's theory of 'media saturation' in  one  paragraph. You may need to research it online to find out more. According to Baudrillard, our society is so fooled with media that it has become ...

  Feminist theory: blog tasks Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? The example provided is, HBO’s Pan Am and Beyoncé’s and music video for ‘Why Don’t You Love Me’. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? It suggest there a re still sexism as females are still presented differently compared to men. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Feminism – A movement aimed at defining,  establishing, and defending women’s rights  and equality to men. Post-feminism...