MIGRAIN Final index

MIGRAIN Final index

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OSP assessment learner response

  Your learner response is as follows: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW:  Some attempt at applying Hall reception theory to the unseen google home advert. EBI: Your 25- mark Q response is too descriptive of the OSP CSP is rather than validating how they determine vlues and ideoligies of their industries- see the mark scheme for indiactive context. 2) Read  the whole mark scheme for this assessment carefully . Identify  three  specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.) Dominant or preferred readings: • Positions the Google Home device as at the heart of aspirational family life. • Links Google brand to vision of ideal family life – creative play with parent; coloured pencils, paint bottle and corner of child’s picture all reinforce creativi...
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Paul Gilroy - blog tasks

Go to our Media Factsheet archive on the Media Shared drive and open  Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can  access it online here  using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed?  Gilroy would argue that race makes the identity of oppressors and the oppressed seem fixed and uniform; that racial categories are caused by human interactions and as such those categories are subject to change.  2) What does Gilroy suggest regarding the causes and history of racism?  there is scope to evaluate the equality of representations and identities created in the media. 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a line of thinking which sees humans are part of different ethnic compartm...
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The Voice CSP: case study blog tas

Language and contexts Homepage Go to  the Voice homepage  and answer the following: 1) What news website key conventions can you find on the Voice homepage? Advertisements,   subscription icon,  thumbnails, t op menu bar,  news content  2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? Content such as news, sports, lifestyle, entertainment, competitions, opinion and faith. It appeals to a large target audience including hard and soft news.   3) Look at the news stories on the Voice homepage. Pick  two  stories and explain why they might appeal to the Voice's target audience.   black community perspective-the media presents his death honestly without any type of racial discrimination. 4) How is narrative used to encourage audience engagement with the Voice? Apply narrative theories (e.g. Todorov equilibrium or Barthes’ enigma codes) and make speci...
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