Y12 exam - Media Paper 1: Learner response

Y12 exam - Media Paper 1: Learner response

Create a new blogpost on your Media Exam blog called 'Media Paper 1 learner response' and work through the following tasks:

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

WWW: Good attempt at score csp Q-some knowledge of Historical + social contexts. A lao good understanding of the changing film industry.

EBI:  Develop unseen media product analysis approach. Also revise subject specific terminology e.g., ideology +diversification.

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section .

Q1 (unseen text) additional point/theory: 

I should have written more about the media subject terminology in depth, I should have wrote about the correct font, - The typography on the advert is all sans serif, offering connotations of a more youthful, modern brand. The fact the campaign encourages the audience to make this product their “first Swiss watch” reinforces the feel this is aimed at slightly younger professional men perhaps at the start of a lucrative career.

Q2 (unseen text and CSP) additional point/theory/CSP reference: 

Next time i need to name and refer to the advert I am writing about,-e.g, Swiss Eagle watches advert.

I should also link it to theorists such as Applying van Zoonen: building on Butler, van Zoonen argues sex role stereotypes are reinforced by the media and this advert emphasises male power, wealth and professional

success.

Q3 (music video) additional point/theory/CSP reference: 

I should give both reasons for and against the statement, e.g For: Lil Nas X and Old Town Road is ideological through its depiction of genre and race.

Against: Arguments against the song and video being ideological could centre around the postmodern and commercial nature of the text.

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of vertical integration: 

- Greater control of the production process.

-Lower costs and higher profits. 

Definition and benefits of diversification: 

-When a media company branches out into a different area of the media industries. e.g, media companies have had to diversify to intend driven distribution (streaming).

4) The Section B CSP focus was on Blinded By The Light. The impact of new technology on distribution was a weaker area in most answers. Pick out three points from the mark scheme that you could have included in your answer here.

Impact of new technology on the film industry:

•  New technology has reduced the costs of film production, distribution and marketing due to the rise in digital editing, YouTube and social media.

• Streaming has changed the way audiences watch films with audiences increasingly watching movies using streaming sites on smaller devices (such as phones and tablets) meaning cinema exhibition is struggling to retain its relevance and influence in the industry.

• The internet has brought significant challenges to the industry in the form of illegal downloading and file sharing. The global nature of the media industry in the digital age also means more synchronised release dates so films are not leaked or illegally downloaded in territories the film is yet to be released in.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 

I need to revise more media terminology otherwise I wont be able to answer the question successfully, and also be confident while linking the theorists to the CSPs. Finally I need to have great knowledge and understanding on how to analyse an unseen text.