Taylor Swift: Audience and Industries blog tasks

 Taylor Swift: Audience and Industries blog tasks

Create a new blogpost called 'Taylor Swift: Audience and Industries blog tasks' and work through the following to complete your case study.

Audience

Background and audience wider reading

Read this Guardian feature on stan accounts and fandom. Answer the following questions:

1) What examples of fandom and celebrities are provided in the article?

Beyoncé’s Bey Hive, Taylor Swift’s Swifties, and Nicki Minaj’s Barbs 

2) Why did Taylor Swift run into trouble with her fanbase? 

Because  the presale for Taylor Swift’s tour turned into a battle royale for fans locked out of Ticketmaster’s system, frazzled Swifties voiced their disappointment. 

3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How? 

Yes because they can say what they want and share there comments. 


1) What do Taylor Swift fans spend their money on? 

They spend it on concert tickets and merchandise.

2) How does Swift build the connection with her fans? Give examples from the article.

She connects with her fans frequently; engage in parasocial relationships with their celebrity objects of fandom, where they feel as if they honestly “know” the celebrity.

3) What have Swifties done to try and get Taylor Swift's attention online? 

The audiences and fans posted pictures of themselves with multiple copies of albums, or particularly over-the-top displays of emotion and creativity.

4) Why is fandom described as a 'hierarchy'? 

Because these hierarchies are heavily tied to practices of consumption, including the purchasing of concert tickets. 

5) What does the article suggest is Swift's 'business model'? 

Built on fan desire to meet her. How do you meet her? You prove you are the biggest fan – and you’ve made the sacrifices (and spent the money) to show it. 

Taylor Swift: audience questions and theories

Work through the following questions to apply media debates and theories to the Taylor Swift CSP. You may want to go back to your previous blogpost or your A3 annotated booklet for examples. 

1) Is Taylor Swift's website and social media constructed to appeal to a particular gender or audience?

To women and is about how women feel and about women empowement.

2) What opportunities are there for audience interaction in Taylor Swift's online presence and how controlled are these? 

They can comment and share pictures with #Taylorswift so she may view it.

3) How does Taylor Swift's online presence reflect Clay Shirky’s ‘End of Audience’ theories? 

They use what they see for examle taylor sift and her music they adjust it to something similar and make it their own.

4) What effects might Taylor Swift's online presence have on audiences? Is it designed to influence the audience’s views on social or political issues or is this largely a vehicle to promote Swift's work? 

Taylor talks about women empoweremnt and it can infulence them to feel great and support eachother.

5) Applying Hall’s Reception theory, what might be a preferred and oppositional reading of Taylor Swift's online presence? 

Thast she is trying to make a diifenece and show her audince the reality and aboyt women empowerenment.


Industries

How social media companies make money

Read this analysis of how social media companies make money and answer the following questions:

1) How many users do the major social media sites boast?

2.96 billion monthly active users 

2) What is the main way social media sites make money? 

promoting and advertising their business and product.

3) What does ARPU stand for and why is it important for social media companies? 

Average Revenue Per User

4) Why has Meta spent huge money acquiring other brands like Instagram and WhatsApp? 

 $1 billion for Instagram or $19 billion for WhatsApp,

5) What other methods do social media sites have to generate income e.g. Twitter Blue? 

blue "verified" checkmark system. These checkmarks were once given to prominent or important accounts (such as journalists, politicians, celebrities, and newspapers, and other media accounts) to show that their identities had been verified and could be trusted.

Regulation of social media


1) What suggestions does the report make? Pick out three you think are particularly interesting. 

Social networks should be required to release details of their algorithms and core functions to trusted researchers, in order for the technology to be vetted.

2) Who is Christopher Wylie? 

Cambridge Analytica whistleblower Christopher Wylie, and former Facebook investor Roger McNamee.

3) What does Wylie say about the debate between media regulation and free speech? 

These platforms are not neutral environments. Algorithms make decisions about what people see or do not see. What we're talking about is the platform's function of artificially amplifying false and manipulative information on a wide scale.

4) What is ‘disinformation’ and do you agree that there are things that are objectively true or false? 

Disinformation is false information deliberately spread to deceive people- yes i agree that things can be objectively true for example 'Earth is a sphere' is objectively true and no ones perception can change that. 

5) Why does Wylie compare Facebook to an oil company? 

"We do not profit from pollution" where it is a by-product - and a harmful by-product. 

6) What does it suggest a consequence of regulating the big social networks might be? 

pushes more people on to fringe "free speech" social networks.

7) What has Instagram been criticised for?

"perfect" image affect young poeple mindeset and make her feel insecure.


8) Can we apply any of these criticisms or suggestions to Taylor Swift? For example, should Taylor Swift have to explicitly make clear when she is being paid to promote a company or cause? 

I think she should label ger osts if they are for promotion, and so they audinece can see the diffenece.

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