Taylor Swift: Language and Representations blog tasks

 Taylor Swift: Language and Representations blog tasks


Narrative

Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions: 

1) Why is Taylor Swift re-recording her earlier albums? 

Big Machine ended in 2018 and she signed with Republic Records, but the masters remained with her former label, which was subsequently purchased by  Scooter Braun for a reported $300m – with his purchase of the label, Braun became the owner of Swift’s masters in late 2020 on the condition that he would continue to financially profit from them. She quickly announced her intentions to re-record her Big Machine albums, which would give her complete ownership of the records and nullify Braun’s involvement.

2) Why did Taylor Swift choose to make the short film 'All Too Well'? 

That she is no longer controlled by anyone and now holds power over herself.

3) What other examples are provided in the article of Taylor Swift using media to construct her own image? 

Taylor suggest that the entirety of ‘Shake It Off’ is dedicated to telling Swift’s haters how little she cares for their opinions.

Taylor Swift textual analysis

Work through the following tasks to complete your textual analysis of Taylor Swift's website and social media. 

1) Go to Taylor Swift's website. What do you notice about the media language choices - text, font, images, page design, links?

The colour of the writing and the website are grey white and balck showing a basic look and labled with basic information about her and her albums.

2) Now visit her Eras tour microsite. What do you notice about the construction of this site in terms of images and website conventions? 

It has many pictures of Taylor swift that looks different suggesting her differnt Era's. 

3) Visit Taylor Swift's Twitter feed. Analyse her use of tweets/posts - are they promoting her music, her tour, or something else? Can you find any that are socially or politically oriented? 

She talks about women and supports women which also boosts her image.

4) Look at Taylor Swift's Instagram account. What do you notice about the selection and construction of images, reels and posts?  

The highlights on her page are all the same colour and are about her tours and albums only.

5) Research Taylor Swift across any other social media accounts - e.g. Facebook. Do you notice any differences in how she represents herself on different platforms? Comment on text, images or tone/content.  

Taylor's facebook acoount is more about her personal private life whereas Instagram is about her career and music only trying to atrracts and inform the audinences. 

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