Influencers and celebrity culture: blog tasks
1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? Clay Shirky suggests that modern audiences are no longer just passive consumers of media content; they can create and participate too. The division between audience and presenter is blurred. The YouTube platform has democratised media creativity, with ordinary users uploading their own content: they are ‘produsers’ (producer-users) and ‘prosumers’ (producer-consumers). 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? We could argue that YouTube influencers encourage the spread of US cultural references, language and attitudes. This form of globalisa