tharnikamediaexam

  Your learner response is as follows: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW:  Some attempt at applying Hall reception theory to the unseen google home advert. EBI: Your 25- mark Q response is too descriptive of the OSP CSP is rather than validating how they determine vlues and ideoligies of their industries- see the mark scheme for indiactive context. 2) Read  the whole mark scheme for this assessment carefully . Identify  three  specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.) Dominant or preferred readings: • Positions the Google Home device as at the heart of aspirational family life. • Links Google brand to vision of ideal family life – creative play with parent; coloured pencils, paint bottle and corner of child’s picture all reinforce creativi...

Go to our Media Factsheet archive on the Media Shared drive and open  Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can  access it online here  using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed?  Gilroy would argue that race makes the identity of oppressors and the oppressed seem fixed and uniform; that racial categories are caused by human interactions and as such those categories are subject to change.  2) What does Gilroy suggest regarding the causes and history of racism?  there is scope to evaluate the equality of representations and identities created in the media. 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a line of thinking which sees humans are part of different ethnic compartm...

  1) OSP: Clay Shirky - End of Audience blog tasks 2) OSP: Influencers and celebrity culture 3) OSP: Taylor Swift CSP - Language and Representations 4) OSP: Taylor Swift CSP - Audience and Industries  5) Baseline Assessment learner response 6)  OSP: Postcolonial theory - Gilroy and diasporic identity 7)  OSP: The Voice - blog case study

  Henry Jenkins - fandom blog tasks The following tasks will give you an excellent introduction to fandom and also allow you to start exploring degree-level insight into audience studies. Work through the following: Factsheet #107 - Fandom Read  Media Factsheet #107 on Fandom .  Use our Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) or log into your Greenford Google account to access the link. Read the whole of Factsheet and answer the following questions: 1) What is the definition of a fan? A person with an extreme and uncritical enthusiasm or zeal. 2) What the different types of fan identified in the factsheet? There are hardcore/true fan, newbie and anti-fan. 3) What makes a ‘fandom’? Fandoms are subcultures within which fans experience and  share a sense of camaraderie with each other and engage in particular practices of their given fandom. 4) What is Bordieu’s argument regarding the ‘cultural capital’ of fandom? Cle...