OSP: Final index

 

Comments

Post a Comment

Popular posts from this blog

Industries: Ownership and control blog tasks

  Industries: Ownership and control blog tasks Media conglomerate research 1) Type up your  research notes  from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  National Amusements,  Meta,  News Corp,  Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research  any one  of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. 2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. Yes, since more established, powerful companies prevent smaller, independent businesses from competing in the market. Media Magazine reading and questions Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital ag...
Read more

Representations of women in advertising

Blog tasks: Representations of women in advertising The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? There has been an increase in distinctly homosexual images. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? women were meant to feel guilty for wanting to have their own purpose and doing other things, rather than just being a...
Read more

Reception theory

Image
  Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in  last week's lessons on Reading an Image and media codes  (RBK 50 Cent and one of your choice).  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert?  Preferred-The preferred reading of this advert is that Reebok is a understanding and non-judgemental brand which accepts people for who they are and don't judge people based on there past and see people for there individual personality as they are a growing brand that encourages people to be themselves.  Negotiated-Some people may get confused to what the advert is about as it looks like the advert is mainly about 50 cent;this is because the brand Reebok is only shown on the bottom which isn't that big,Some people may not see the logo promoting Reebok as they may just scan through the advert as its not obvious the add is for Reebok. Oppositional- Given that the fingerprints...
Read more